When somebody searches for a business near them, the reviews are usually the first thing they look at. Stars and how many reviews you have help decide who gets the call.
Reviews build trust before they walk in
People trust other customers. A profile with a lot of recent reviews looks active and real. A profile with a few old ones makes people wonder.
Reviews help you show up
Google says review count and rating are part of how local results are ranked, along with relevance and distance. Getting more real reviews is one of the few things you control.
Fresh reviews count
New reviews tell people you're still busy and still doing good work. A steady flow beats a big burst once a year.
Make it easy
A RankOne stand on the counter lets customers leave a Google review with one tap, right when they're happiest.